Tourism in Cumbria has hit the £3bn mark for the first time, as millions of visitors flock to the land of Beatrix Potter and William Wordsworth.
Figures show the region including the Lake District, which joined the Taj Mahal and the Grand Canyon in being granted Unesco World Heritage Site status in 2017, rose by 3.7 percent last year. The region had 47 million visitors in 2019 and has also seen an increase in overnight stays, with an extra 410,000 bed nights last year.
Tourism in the Lakes and in towns and cities including Carlisle now supports 65,000 jobs – a fifth of total employment.
Gill Haigh, the managing director of Cumbria Tourism, said: “This is the sixth year of growth in the county’s tourism industry, and the new £3bn figure underlines the importance of the sector to our economy.”
South Lakeland, which includes Bowness-on-Windermere and Ambleside, as well as Wordsworth’s former Dove Cottage home at Grasmere, accounts for the greatest share of tourist revenue at 44 percent.
Cumbria wants to become one of the Government’s proposed five Tourism Action Zones, which would get extra funding and support to boost visitor numbers and make the most of the attractions.
Ms Haigh said: “The visitor economy brings a range of benefits to the whole of Cumbria and helps make the county not only a great place to visit but also a great place to live and work. We believe that by working together there are significant opportunities to further grow the value of tourism.”
When asked about the new visitor numbers, Alex Mauro, Managing Director of Westmorland, one of the North West’s leading linen rental and laundry providers, commented: “This is excellent news for the area, and numbers that I certainly don’t surprise me. We have seen a huge increase in both new customers and linen quantities from existing customers. The industry is thriving and long may it continue. The Lakes District is one of the most beautiful areas in the world and it’s right and proper that the tourism sector continues to grow, thrive, and adapt to support this gem on our doorstep”.
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Data for this article courtesy of: https://inews.co.uk/news/uk/lake-district-beatrix-potter-cumbria-tourism-travel-floods-500758